Welcome!  Gear up for safety and extended time outdoors with our high visibility, safety, reflective, identification products. 

About Us

Accidents do happen!!  Seven out of eight drivers who hit pedestrians at night claimed to have had difficulty seeing the person.  Our mission is to promote health and safety and to make reflective safety identification an integral part of outdoor running and walking gear. 

The company was founded in 1998 when the founder was dissatisfied with the cost and style of available safety reflective products on the market she could use to exercise outdoors during the short days of fall and winter.